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Business agent

Customer Insight

Turns scattered customer feedback into a continuous stream of actionable insight, helping your business understand sentiment faster, improve more confidently, and act on what customers actually care about.

Built for ChatGPT · Full ownership · one-time purchase

Support & ExperienceChatGPTFull ownership
BusinessSupport & Experience
PlatformChatGPT
AccessFull ownership

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Own · deploy · scale

Spotlight Analyses reviews, ratings, comments, and feedback signals at scale

Investment

$500

one-time purchase

Handover-ready configuration with documentation.

Agent in action

Customer Insight in practice

A representative interaction for support & experience workflows on ChatGPT. Replace the sample prompts with your own data when you subscribe or take ownership.

Illustrative preview — final behaviour follows your subscription or handover package. Rich media and live transcripts can plug in here later via structured product data.

Live-style previewSample session

You

Track customer sentiment over time to understand what is improving or declining

Agent

Turns scattered customer feedback into a continuous stream of actionable insight, helping your business understand sentiment faster, improve more confidently, and act on what customers actually care about. Here’s a first-pass structure you can run inside ChatGPT, then tighten with your own context.

Sample outcome

Track customer sentiment over time to understand what is improving or declining

What shifts

Analyse reviews and comments to identify recurring complaints, friction points, and opportunities

Where it lands

Compare customer sentiment with competitors to see where your business is winning or falling behind

Overview

A shared business agent that turns reviews, comments, ratings, and customer signals into actionable sentiment analysis and optimisation insight.

Customer Insight is a business intelligence agent designed to help teams continuously understand how the market actually feels about their products, services, and customer experience. It can analyse reviews, ratings, customer comments, social conversations, and other feedback signals to identify recurring themes, cluster sentiment, surface what customers value most, and flag what they consistently dislike or struggle with. It is designed to go beyond basic summaries by producing structured, actionable insight that businesses can use to improve products, refine messaging, strengthen customer experience, and prioritise changes with confidence. Because it can be configured around different feedback sources, reporting rules, competitor comparisons, and internal priorities, it works best as a shared internal business tool with full ownership and recurring use. ChatGPT workspace agents support shared internal workflows, connected apps, and scheduled runs, which makes this a strong fit for ongoing customer insight operations.

What this agent helps with

  • Analyses reviews, ratings, comments, and feedback signals at scale
  • Clusters sentiment into clear themes, trends, strengths, and pain points
  • Identifies what customers value most and where dissatisfaction is growing
  • Produces actionable insight businesses can use to improve products, service, and positioning

Example use cases

  • Track customer sentiment over time to understand what is improving or declining
  • Analyse reviews and comments to identify recurring complaints, friction points, and opportunities
  • Compare customer sentiment with competitors to see where your business is winning or falling behind

Who it is for

  • Businesses that receive regular customer feedback and want a shared internal system for analysing reviews, comments, ratings, and sentiment trends across products, services, and customer experience.

How it works

  1. 1

    Connect or provide your feedback sources such as reviews, ratings, comments, or customer discussions

  2. 2

    Define what you want analysed, such as product sentiment, service quality, complaints, or market perception

  3. 3

    Let the agent cluster feedback, detect trends, and generate structured summaries with actionable findings

  4. 4

    Reuse it regularly to monitor sentiment shifts and keep your business aligned with customer reality

What's included

  • Continuous sentiment and feedback analysis across customer-facing channels
  • Actionable theme clustering designed to reduce manual review and surface clear priorities
  • A scalable internal insight system for ongoing business optimisation and customer-led decision-making

Pricing, delivery & access

Price
$500
one-time purchase
Access model
Full ownership
One-time purchase — own the agent configuration outright.
Platform
Designed for ChatGPT experiences. Your organisation's governance and tenant settings always apply.

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